Digital sales and service platform provider Alkami Technology, Inc. has joined forces with data infrastructure and analytics provider Arkatechture in a strategic partnership to transform raw financial transaction data into decision-ready business intelligence for banks and credit unions.
The collaboration connects Arkatechture’s Arkalytics platform with the Alkami Data & Marketing Solution. The combined framework enables financial institutions to automate data enrichment, improve governance, and drive measurable revenue growth across marketing, product strategy, and growth planning operations.
Unlocking the Revenue Value of Enriched Transaction Intelligence
Industry research conducted by Alkami indicates that financial institutions categorized as “Data-First” report up to five times higher year-over-year annual average revenue growth compared to their less digitally mature peers. The integration directly addresses this growth imperative by replacing cumbersome manual data processing with a automated pipeline.
Through the unified workflow:
-
Automated Categorization: Transaction records originating in Arkatechture’s Arkalytics environment flow directly into the Alkami Data & Marketing Solution, where raw entries are cleansed, structured, and enriched using Alkami‘s repository of more than 65,000 cataloged merchants.
-
Consolidated Insights: The enriched dataset returns to Arkalytics, combining merchant intelligence with demographic details, account balances, product usage, and competitive bill-pay behaviors.
-
360-Degree Portfolio Visibility: Marketing and leadership teams gain immediate access to holistic account holder profiles, share-of-wallet metrics, and financial health indicators.
Also Read: Draup Brings AI-Native Account Intelligence to Microsoft Dynamics 365 Sales Qualification Agent
Armstrong Bank has already implemented the turnkey connection, leveraging the combined solution to accelerate strategic decision-making and gain deeper operational visibility into customer spending patterns.
Industry Perspectives on Data-Driven Banking
“At Armstrong Bank, we view data as a strategic asset that helps us better understand our customers, identify opportunities, and make smarter decisions across the organization,” said Nick Jones, executive vice president and chief information officer at Armstrong Bank. “By bringing Alkami’s enriched transaction intelligence into Arkatechture‘s analytics platform, we can give our teams a clearer view of customer needs, payment behaviors, and relationship opportunities – helping us turn information into action faster.”
“Financial institutions are under increasing pressure to use data to drive measurable impact, but that requires trusted, accurate and accessible insights across the enterprise,” said Christina Miller, vice president, channel and partner growth at Alkami. “This partnership with Arkatechture reflects Alkami’s commitment to being an open and connected software provider that makes it easier for banks and credit unions to work with the partners they trust.”
“Arkalytics gives financial institutions the foundation to centralize, visualize, and act on their information, while Alkami’s Data & Marketing Solution brings the transaction intelligence that makes those insights more meaningful,” said Jamie Jackson, founder and chief executive officer of Arkatechture. “By bringing these capabilities together, we are helping banks and credit unions deploy a modern analytics stack that supports confident decision-making every day.”
Accelerating Time-to-Value for Regional Financial Institutions
By pairing central data warehousing capabilities with real-time transaction enrichment, the joint offering allows credit unions and community banks to implement hyper-targeted audience segmentation and elevated cross-sell initiatives without undertaking costly custom IT builds.
The turnkey integration between Arkalytics and the Alkami Data & Marketing Solution is immediately available to joint clients, providing a scalable analytics infrastructure designed to maximize customer lifetime value.
